Make Your Point with DARTS
The Standish Group's market research services help companies drive their strategic marketing and sales programs with a focus on the key drivers that motivate customer behavior and market requirements. A key resource of these services is DARTS (Demand Assessment Requirements Tracking Survey). Each month The Standish Group asks 300 CIOs their opinion on a variety of topics including quality, readiness, security, servers, storage, project management and service delivery. The monthly survey is 20-25 multi-part questions. Currently in the Standish DARTS database there are tens of thousands of data points.
DARTS is very useful. We use DARTS all the time for our presentations, white papers, newsletters and articles. In fact on our last paper on Modernization, we used 6 charts from DARTS. In a recent webcast, we used 4 charts from DARTS. DARTS is extremely helpful in building marketing and sales collateral. It makes every type of pitch come alive.
DARTS was created to be simple and easy. You don?t have to scour through mounds of reports or rake through countless stories to find the data you need to make your point. No need to hire and wait for costly special or custom research services. DARTS is always just a click away. DARTS makes it easy to find the right statistical information through our unique pinpointing technique. The data is easy to read and understand. DARTS is always fresh and up-to-date.