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Kirby Wadsworth

Kirby Wadsworth is professional Chief Marketing Officer (CMO). Kirby has led the transition from traditional outbound to content-driven inbound marketing for both global public companies and private start-ups. He serves as an Adjunct Lecturer at the Olin Graduate School of Business, Babson College, and the Sawyer Business School, Suffolk University.

Advice Articles

Bankers and Operators

Kirby Wadsworth advice is to figure out which type, Bankers or Operators, you’re dealing with before you join the startup or take the VC money.

Decision Barriers

Kirby Wadsworth suggests the need for clear decision…

Elephant Projects

As Kirby Wadsworth says, “When the day to day organizational structure gets in the way of accomplishing important projects, we often create cross-functional teams to drive break-through change.

Fine Line

Kirby Wadsworth suggests good sponsors do not let the team get away with creating options,

Hard Lesson

Kirby Wadsworth suggests you consider the critical chain.  


 Kirby Wadsworth talks about the concept of a ‘rock-fetch’

Strong Executive Sponsor

Kirby Wadsworth suggests you have a strong executive sponsor.

Touching the Elephant

As Kirby Wadsworth  says, “My problem with Elephant Projects is I love touching the elephant."

Tough Position

Kirby Wadsworth says, “If I hang out in the room too long, it creates a very tough position for me and the project leader.